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BioWare Unveils Mass Effect 3: Galaxy at War System Featuring Series Debut of Multiplayer

EDMONTON, Alberta–(BUSINESS WIRE)–Earth has been captured, the galaxy is on the verge of total extinction, and it’s up to you as Commander Shepard to assemble the counter offensive and take Earth back. Award-winning developer BioWare, a label of Electronic Arts Inc. (NASDAQ:ERTS), announced today that multiplayer will be coming to the critically-acclaimed Mass Effect™ series for the very first time as part of the new Mass Effect 3: Galaxy at War system. With the Mass Effect 3: Galaxy at War system, players will fight for the survival of the galaxy against an ancient alien race known only as, Reapers, in both the single player campaign and through a suite of Mass Effect games and applications. Progress made in each of the components of the system, including the new multiplayer mode, will directly link back to the player’s main campaign, helping Commander Shepard rally the forces of the galaxy to eliminate the Reaper threat once and for all. The Mass Effect 3: Galaxy at War feature can be activated via the Online Pass code found in every new copy of Mass Effect 3. The Mass Effect 3 Online Pass can also be purchased separately on the Xbox 360® videogame and entertainment system and PlayStation®3 computer entertainment system.

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Microsoft to bring cable TV content to Xbox game console

SAN FRANCISCO (Xinhua) — Microsoft announced Wednesday that it will bring cable television content to its Xbox video game console over the upcoming holiday season, expanding the console into an entertainment hub.

According to the company’s press release, nearly 40 world- leading TV and entertainment providers such as HBO GO and BBC will stream their content through the Xbox Live service in more than 20 countries and regions.

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Step into the Boots of the Swashbuckling Feline Hero with the Puss in Boots Video Game from THQ

AGOURA HILLS, Calif.–(BUSINESS WIRE)–This fall, gamers will discover just how much swordsmanship, charm and flair one cat can contain, in THQ’s (NASDAQ: THQI) Puss In Boots video game, scheduled for release just prior to the debut of the new animated comedy-adventure from DreamWorks Animation SKG, INC (NASDAQ: DWA).

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Build-A-Bear Workshop Furry Friends Now Available in “Kinectimals Now with Bears” Using Kinect for Xbox 360


ST. LOUIS–(BUSINESS WIRE)–Build-A-Bear Workshop® today announced that it is working with Microsoft Xbox 360 to introduce a new interactive entertainment experience for Guests. Starting October 11, select stuffed animals sold in all Build-A-Bear Workshop stores and buildabear.com® can be imported into the new Kinect for Xbox 360 game, “Kinectimals Now with Bears.” Each of the four bears will include a special “Kinectimals” hangtag that features a Microsoft Tag which imports these furry friends right into the game when scanned with the Kinect for Xbox 360. With engaging activities including training, caring for and playing with their cubs and embarking on challenges across two mysterious islands, “Kinectimals Now with Bears,” invites kids of all ages to create lasting friendships with some of the world’s most exotic creatures and now their favorite Build-A-Bear Workshop furry friends.

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GameStop Helps Call of Duty Fans Take Their Experience to the Next Level with Call of Duty ELITE

GRAPEVINE, Texas–(BUSINESS WIRE)–The Nov. 8 launch of Activision Publishing, Inc.’s highly anticipated Call of Duty®: Modern Warfare® 3 is fast approaching, and GameStop (NYSE: GME), the world’s largest multichannel retailer of video games, is helping gamers get ready. Call of Duty fans can now reserve the Call of Duty ELITE premium membership for Xbox 360 or PlayStation 3 in GameStop stores nationwide using any form of payment, including trades. With 30% extra trade-in credit on all trades towards Call of Duty ELITE or Call of Duty: Modern Warfare 3, it’s even easier to get the games you want for less at GameStop. Customers can also pre-order Call of Duty ELITE or Call of Duty: Modern Warfare 3 online at www.GameStop.com.

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