It may sound pure enough but don’t be fooled by the name itself. Pure Sensia isn’t that absolutely pure but rather too ambitious when it comes to web radio. Ambitious enough, that it is creating a new gadget category that is both a hybrid between a clock radio and a computer bringing both that is fun and exciting to consumers. Instead of giving users access to many web internet stations around the world, Pure Sensia uses mobile phone application to show small slideshows of your photos in Picassa goodness all within its colorful touchscreen. It will help you scroll down your entire music collection wirelessly from your computer and also give you live weather reports. Not only that it will also show you live Twitter updates and Facebook feeds allowing you to stay connected and updated all the time all with the use of its soft keyboard.

The physical design of the Sensia is downright retro chic with a little bit of chrome finish with a screensaver that, in standby mode shows a representation of a clock. But behind that ball of pure simplicity lies the true power and functionality of this solid device. It is all made possible to the use of Pure’s own processor, a wireless broadband connection and nifty software that keeps everything under wraps. It comes with a 5.7 inch touch screen display to help you navigate through the menus.

Streaming music from your PC or Mac is as easy as it can gets. AS long as your library is DRM-free you can easily set it up for sharing and search your entire Jurassic media, with all the album artwork and the like.

The speakers are not half that bad, and of course the biggest main attraction would be the enormous screen. The Pure Sensia has its many useful functions just about everything you always want from that simple radio.