Legendary Comedy Club Owners Partners with PixoFactor to Build New
Web Site and Talent Search Contest Utilizing Digital and Social Media
Platforms
ROYAL OAK, Mich.–(BUSINESS WIRE)–PixoFactor
Entertainment, a complete video gaming and entertainment content
development company, is excited to announce its partnership with Budd
Friedman and Mark Lonow, the Owners and Founders of the legendary comedy
clubs, The
Improv. Company CEO Sean Hurwitz made the announcement.
“Mark (Lonow) and I now want to leverage the constantly
evolving digital world with the help of Pixofactor to allow comedy
lovers the opportunity to enjoy what the Improv has always offered its
fans and find our next great comedic talent.”
Friedman and Lonow have partnered with PixoFactor on an innovative
program to develop The Improv into the largest Online comedy platform in
the world, incorporating Facebook, Twitter, MySpace and other social
media with a content driven website and video integrated Mobile Apps.
Through these applications, PixoFactor and the Improv will use
technology and social media to find the next great comedian with an
American Idol-like voting competition entitled, “Up
Yours” (uploading videos). The comic contest will be launched in
September 2011 and run through early 2012, with the finals taking place
at Harrah’s Casino Resort in Las Vegas. The winner will receive
$25,000 worth of bookings at The Improv clubs at Harrah’s in Las Vegas
and Harvey’s in Lake Tahoe.
“We are excited to be partnering with these two legends of comedy,” said
Hurwitz. “Budd and Mark are visionaries in the comedy world, so it’s not
surprising that they see the future and power of digital mediums to
bring the Improv to millions of more fans. The ‘Up Yours’ contest is one
of the most fun projects we will have worked on since our inception and
we will bring our moxie to make it a huge success.”
The “Up
Yours” contest will provide aspiring comedians the opportunity to
upload their entry material right from their mobile device to the site
and then share it on Facebook, Twitter, MySpace, etc. for the world to
see. A voting system will be in place through the web site and other
social networks, which will include celebrity judges from the world of
comedy for the finals. The contest will also positively affect The
Improv comedy clubs around the country by bringing attention and
awareness to their locale’s and comedians.
Semi-finals of the contest will be in late 2011 and the winner will be
provided a once-in-a-lifetime opportunity to meet with APA Talent Agency
and a chance to perform on the Improv stage. The performance will be
taped and shared on the site for millions of people to watch and
possibly become an overnight sensation.
“The Improv has been a comedy institution for over 48 years,” Friedman
explains. “Mark (Lonow) and I now want to leverage the constantly
evolving digital world with the help of Pixofactor to allow comedy
lovers the opportunity to enjoy what the Improv has always offered its
fans and find our next great comedic talent.”
The Improv, which opened its doors in 1963, was the birthplace of many
famous comedians including Jay Leno, Billy Crystal, Richard Pryor Jerry
Seinfeld, Larry David and thousands of others.
About PIXOFACTOR:
PixoFactor
Entertainment headquartered in Royal Oak, Mich., is a leading full
development studio specializing in development of games, apps, animation
and more. Founded as a partnership between Michigan-based developers,
artists, producers and directors, PixoFactor has an impressive track
record of developing games, apps and content for all platforms. Proven
and experienced PixoFactor is also versed in motion
capture, cinematics, and visual effects.
PixoFactor currently participates in the 42 percent Michigan-based film
industry incentive. In November, 2010 Pixofactor became the first within
the state of Michigan to receive the go-ahead for video game production
across multiple digital platforms, since the incentive legislation was
passed in April 2008. For more information about Pixofactor and its
services, please visit, www.pixofactor.com or
call 248-629-7274.
Find Pixofactor online at:
- Website www.pixofactor.com
- Facebook: http://tinyurl.com/pixofactorFB
- You Tube: http://tinyurl.com/PixofactorYT
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