SECAUCUS, N.J., Aug. 26, 2011 /PRNewswire/ — Panasonic today announces a newly designed and innovative LUMIX G “X” lens that retracts to help minimize its size, without compromising its focal length or image quality. Panasonic’s new premium LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S. (H-PS14042) lens, will be available with the company’s smallest and lightest compact system camera as a lens kit option in the DMC-GF3X model. With electric-powered zoom operation, the retractable Power Zoom H-PS14042 lens is extremely compact, approximately 26.8mm in length, and weighs approximately 3.35oz, offering ultra-high portability.

Panasonic’s new premium LUMIX “X” Series of lenses, including the LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S., offers a versatile zoom range of 14-42mm (35mm camera equivalent: 28-84mm) suitable for a wide range of scenes, such as dynamic landscape to portrait. Also announced today is another LUMIX X lens, the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. Crystallizing Panasonic’s optical technologies, the LUMIX X lenses feature superb image rendering for lifelike textures, crisp edge-to-edge contrast, a unique Nano Surface Coating to help minimize ghosts and flaring in natural settings with remarkable transparency.

“Panasonic continues to innovate in digital photography by offering advanced features in small and compact bodies, thus addressing the consumer’s need for camera equipment to be lightweight and easy to carry,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With the new LUMIX X Series of premium lenses, we do not sacrifice size for quality and Panasonic still offers top-of-the-line image quality for our G Series, but in a smaller design that makes it extremely mobile.”

With the LUMIX GF3X, the camera and lens combination can achieve Light Speed AF of approximately 0.1 second – making it an extremely quick and high-performing digital camera. The LUMIX GF3X with the new 14-42 PZ lens also features POWER O.I.S. (Optical Image Stabilizer), to make it easier to shoot clear photos even in low-lit situations. The convenient zoom lever on the lens barrel gives users a stable way to zoom. Manual focusing is also available with a manual focus lever for even more precise control.

The LUMIX GF3, like all the LUMIX G Series of Compact System Cameras, captures high-quality photo images with real-to-life details through excellent resolution, image rendering and color reproduction. With its stunningly small compact profile, the LUMIX GF3 boasts high-speed, precise Contrast AF system and quick response times. The LUMIX GF3 is also capable of 1920 x 1080 Full High Definition video in the AVCHD format.

The LUMIX GF3X will be available in a black body and black lens or a silver body and silver lens kits options in October 2011 for a suggested retail price (SRP) of $749.99. The new LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S. (H-PS14042) lens will also be available separately for an SRP of $399.99 and will be compatible with the DMC-G3, DMC-GF3, DMC-GF2 with a firmware upgrade. For more information about Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.

Panasonic’s New Premium LUMIX G X VARIO PZ 45-175mm Lens Offers State-of-the-Art Design to Achieve Increased Functionality and Spectacular Image Quality

SECAUCUS, N.J., Aug. 26, 2011 /PRNewswire/ — Today, Panasonic announced the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. (H-PS45175), the company’s first cutting-edge digital interchangeable lens with electric-powered zoom operation. This marks the launch of the company’s premium lens brand “X” which is compatible with the LUMIX G Series* and complies with the Micro Four Thirds™ system standard. This lens introduction accompanies another LUMIX X lens announced today, the LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S.

The new LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. lens features superb image rendering for lifelike textures and crisp, edge-to-edge contrast. A unique Nano Surface Coating technology minimizes reflections at entire visual light range (380nm-780nm) for a dramatic reduction of ghosts and light flare, resulting in outstandingly clear picture quality.

Using a Multi-Actuator Floating Inner Focus System to control three lens groups separately the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. achieves a reduction in both size and weight without compromising picture quality. Boasting outstanding compactness, the lens is approximately 90mm in length and 7.4oz in weight, resulting in ultra-high mobility.

Offering a versatile zoom range of 45-175mm the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. allows distant subjects to be captured sharply at the tele-end. Also notable, the lens is extremely suitable for portrait and landscape shots, as its high contrast and resolution helps images shot at the wide end maintain exceptional quality, and the zoom lever allows for quick and stable zooming, even while shooting a moving object.

The new lens system features two Extra-low Dispersion (ED) lenses which suppress chromatic aberration and contribute to high descriptive performance across the entire zoom range 45-175mm. The POWER O.I.S. (Optical Image Stabilizer) integrated into the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. makes it easy to shoot sharp images even in low-lit situations. With improved sensitivity of the gyro sensor, the new POWER O.I.S. also suppresses large, slow movements two times more effectively while small, fast movements are compensated for by the conventional MEGA O.I.S.

LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. contains seven aperture blades to help produce an attractive smoothness in out-of-focus areas even while shooting at large aperture. Adopting an inner focus system driven by a stepping motor, the lens’ superior optical design supports Light Speed AF of approximately .15 seconds and fast aperture control results in a shortened shutter time lag of approximately 20% when compared to the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S.

The Panasonic LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. (H-PS45175) will be available in black and silver starting September 2011 with a suggested retail price of $449.99. For more information about Panasonic LUMIX digital cameras and lenses, please visit www.panasonic.com/lumix.

*DMC-GF3X; and DMC-GF3, DMC-G3 and DMC-GF2 with a firmware upgrade.

Four Thirds™ and Micro Four Thirds™, and Four Thirds and Micro Four Thirds Logo marks are trademarks or registered trademarks of Olympus Imaging Corporation in Japan, the United States, the European Union and other countries.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.

SECAUCUS, N.J., Aug. 26, 2011 /PRNewswire/ — Panasonic today announces a new stylish compact digital camera, the LUMIX DMC-FX90, which adds Wi-Fi® connectivity (802.11 b/g/n) to a high-performing and feature-rich model that boasts a 24mm ultra-wide LEICA DC VARIO-SUMMARIT lens with F2.5 brightness. With the addition of the Wi-Fi connectivity, the LUMIX FX90 addresses the growing communities of people who take photos and videos and want to share them instantly via online social networks.

Panasonic also introduces today LUMIX CLUB, a cloud-based service that is accessible via a smartphone and a computer browser that allows consumers to upload photos taken with the LUMIX FX90 to the following social networks: Facebook™, Flickr™, Picasa™ or YouTube™. Photos can even be shared with these sites simultaneously, making it easy and quick. Additionally, once a LUMIX CLUB account is acquired, Panasonic will also provide a free, dedicated application called “LUMIX LINK,” which will be compatible with iPhone® and Android™OS smartphones, thus consumers can instantly share photos by connecting the LUMIX FX90 just once to their compatible smartphone and then using the carrier network to share photos online. After the initial set-up, sharing photos will be as simple as using the LUMIX LINK application on the smartphone.

“The FX90 is a digital camera packed with high-end imaging features, enabling consumers to take photos and videos that they are proud to share with friends and family, as well as archive to preserve their memories,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With the FX90′s Wi-Fi connectivity capabilities, users can now share these photos instantly on popular social networks via an iPhone or Android OS-based smartphones. Sharing photos online is one of the biggest trends now and Panasonic believes image quality does not have to be comprised. With the FX90′s incredible F2.5 lens, photos will be crisp and clear, even when taken indoors with poor lighting. And with its sleek body and extremely fast Auto Focusing, the FX90 is the ideal digital camera to capture all of life’s moments – big and small.”

Using the LUMIX LINK application, users can enter and store all their social network account information and will not have to log-in to individual sites after the initial set-up. At home, users can directly upload the images to the social networks via the access point of a home router or a wireless connection. To make accessing Wi-Fi even easier, the LUMIX FX90 has a convenient dedicated Wi-Fi button that when pressed, directly opens a Wi-Fi Connection mode outside home and gets WPS (Wi-Fi Protected Setup) connection at home. The Wi-Fi module is located on the opposite side of the grip so as not to interfere with the connection signal.

In addition to its Wi-Fi connectivity features, the LUMIX FX90 is an outstanding digital camera complete with a stylish design and sleek body. With an ultra-wide-angle Leica lens complete with a 5x optical zoom (available also in video recording) and an F2.5 brightness, the LUMIX FX90 excels in a variety of shooting environments. Whether taking a photo of a landscape, or capturing moving subjects even in low-lit situations – the LUMIX FX90′s outstanding lens will take the photo brightly and crisply.

The LUMIX FX90 also features a 3.0-inch 460,000-dot LCD with Smart Touch, meaning all controls can be made by intuitively touching the screen. Touch operations while recording, include: Touch AF, Touch Zoom or Touch Shutter. And during playback, the Smart Touch feature can be used with the Beauty Retouch and Art Retouch modes. In addition, functions and settings used most often, such as O.I.S., AF point and white balance, can easily be customized to the user and accessed via the shortcut setting by dragging the icon to the main menu.

The LUMIX FX90′s outstanding performance is powered by a 12.1-megapixel Hi-Speed CCD sensor and is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 60i (sensor output 30p) full-HD video recording in the AVCHD format. Videos can also be recorded in MPEG4 format to easily playback on a computer and other portable electronic devices. To complement its high-quality video capabilities, the LUMIX FX90 also includes Dolby Digital Creator to record high quality audio. The Venus Engine powers the Sonic Speed AF, enabling extremely fast start-up times, making the LUMIX FX90 not only a powerful digital camera, but a speedy one, too. Also, the Venus Engine also provides precisely selective noise reduction to the chromatic noise without affecting the border of colors, so images are naturally clear and crisp in both photo and video recording.

Like all of Panasonic’s digital cameras, the LUMIX FX90 features Intelligent Auto. When in iA mode, the LUMIX FX90 automatically chooses the best setting based on the shooting environment and features include: Active Mode in MEGA O.I.S. (Optical Image Stabilization), Motion Deblur*, Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control and Intelligent Scene Selector and Intelligent Exposure. Even when shooting video, the LUMIX FX90 enables the following features when in iA: AF Tracking, MEGA O.I.S., Face Detection, Intelligent Scene Selector and Intelligent Exposure – all available to help take clear videos worthy of sharing with friends and family.

Access to the LUMIX CLUB is expected, be available on September 5, 2011 here: http://lumixclub.panasonic.net and will allow consumers to easily share their images on Facebook, Flickr, Picasa or YouTube. In addition the LUMIX LINK applications for iPhone and Android OS smartphones will be also available. The LUMIX CLUB site will available in six languages: English, Italian, German, French, Spanish and Japanese. In the future, LUMIX CLUB plans to add the following features:

A storage service so photos can be uploaded to an album that resides in the cloud-based networks and then viewed from smartphones, and Internet-enabled Panasonic VIERA HDTVS and Blu-ray Disc players
An intuitive user interface with a Timeline function that has a drag-and-drop feature
A photo sharing album function that will allow users who attended the same event, such as a wedding or party, to exchange and comment on photos and videos

Pricing and availability for the LUMIX FX90 will be announced approximately 30 days prior to shipping. For more information about Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.

he Wi-Fi CERTIFIED Logo is a certification mark of the Wi-Fi Alliance.

he Wi-Fi Protected Setup Mark is a mark of the Wi-Fi Alliance.
*”Wi-Fi”, “Wi-Fi Protected Setup”, “WPA” and “WPA2″ are trademarks or registered trademarks of the “Wi-Fi Alliance”.
*Leica is a registered trademark of Leica Microsystems IR GmbH.

he LEICA DC VARIO-SUMMARIT lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.

he “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
* Facebook is a registered trademark or trademark of Facebook, Inc.
* Flickr is a registered trademark or trademark of Yahoo! Inc.
* Picasa is a registered trademark or trademark of Google Inc.
* YouTube is a registered trademark or trademark of Google Inc.
* iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.
* iTunes is a registered trademark of Apple Inc. in the United States and/or other countries.
* Android is a registered trademark of Google Inc.
*All other company and product names are trademarks of their respective corporations.

This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards.
*Design and specifications are subject to change without notice.

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SECAUCUS, N.J., Aug. 26, 2011 /PRNewswire/ — Panasonic today announced new firmware updates for the LUMIX DMC-LX5 digital camera. The version 2.0 firmware, available on September 13, will help to improve performance and enhance usability by upgrading key camera functions.

Software updates include a redesigned algorithm which will speed up autofocus time, giving the LUMIX LX5 extremely fast AF speeds. The High ISO Noise Reduction Mode is a new feature that will offer deliberate noise reduction for images shot at high ISO 1600/3200 sensitivity. There will also be a significant improvement of the performance of auto white balance adjustment in low light situations.

For functional upgrades, the LUMIX LX5 Active Mode will be integrated into the effective hand-shake correction system POWER O.I.S., helping users shoot more stable video even while walking. Expanding on the My Color Mode settings, the popular Miniature Effect Mode will provide the ability for a user to focus on an object and blur surroundings; a technique that can be applied in both photo and video. Also, the conventional 60-second shutter speed limit will be extended to the max 250 seconds, which will assist in shooting illuminated night sky and darkened scenery.

Additional enhancements include improved shutter operation to incorporate continuous focusing with half-shutter and full-shutter shooting. Using both autofocus and manual focus will be made even easier in situations where focus precision is desired. For instance, once a focus area has been set it can easily be retrieved, making this a convenient function for tripod shooting. Finally, the brightness, contrast/saturation and red/blue tint of the LCD monitor and external viewfinder will be adjusted to reproduce color settings which are more true to the subject.

The new firmware will be available worldwide on September 13, 2011 at 1:00am ET at the following http://panasonic.jp/support/global/cs/dsc/. For more information about Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.