Energizer Embraces New Mobile Marketing Strategy as the Rock Star Spirit of the Energizer Bunny® Makes Its Way Onto Mobile Devices in the Name of the VH1 Save The Music Foundation

ST. LOUIS /PRNewswire/ — The Energizer Bunny® is drumming and rocking his way onto mobile devices everywhere thanks to a new mobile marketing ad campaign on Apple’s iAd Network. iAd is Apple’s mobile advertising platform, reaching millions of iPad, iPhone and iPod touch users right in their favorite apps. By leveraging iAd, Energizer is reaching new and more relevant audiences to help further awareness of their partnership with the VH1 Save The Music Foundation. Energizer is helping the Foundation restore instrumental music education in America’s public schools with a $250,000 donation, including grants of donated instruments to eight schools in need around the country.

The “Unleash Your Inner Rock Star” iAd, which was developed by TBWA\Chiat\Day Los Angeles, takes an interactive approach to informing consumers about the partnership. The ability to truly interact with the Energizer Bunny®, a national icon, makes this ad unique.

By utilizing the accelerometer on the iPhone and iPod touch, consumers can recreate rock star moves like the windmill on guitar and hit the cymbals on a drum set. Energizer believes Apple iAd offers a unique way to reach consumers and let them know about its commitment to reputable organizations with positive causes like the VH1 Save The Music Foundation.

“The iAd lets mobile phone users experience the Energizer brand in a new way,” said Serge Traylor, Marketing Communications Manager for Energizer North America. “By focusing on mobile we can provide entertainment and information to people anywhere, not just when they are seated at their computer, and we’re excited to let our unstoppable icon interact with consumers in new and different ways to deliver this information.”

In addition to powering music education in America’s public schools, Energizer is also powering Americans’ playlists. Right now in stores, specially-marked Energizer® products contain a special code so when someone buys three participating products, he or she can go online to www.nowthatspositivenergy.com/music and redeem the codes for a $10 iTunes Gift Card. The iAd includes a “where to buy” map that shows the location of stores carrying the specially-marked Energizer® products.

“We’re very proud of our efforts with the VH1 Save The Music Foundation,” said Michelle Atkinson, Vice President of Marketing for Energizer North America. “And if we’re going to power music education and playlists, it made sense to let people know about the program on their iPhone or iPod touch, the very devices where music is consumed. Using this platform to communicate our positive message was a perfect fit for a program.”

Atkinson added the iAd fit nicely into its overall marketing strategy for the year. Mobile advertising is a growing focus for Energizer as it aims to reach consumers where they are spending a lot of time – on their mobile phones. Energizer views this iAd as a great way to test the waters in the mobile space; the data collected from the iAd will be analyzed for future mobile marketing decisions.

To view a video demonstration of the iAd, visit http://www.youtube.com/watch?v=08Tpf6L8nVc.

It’s not really that simple to have an all in one gadget that lets you do everything you want from one sitting. Maybe some of us want to have something like that in the near future. But thanks to modern technology all this realization will come true in the hopes of seeking new technological advancement that will make our lives easier like a walk in the park.

Cowon is leading the way with this bright new idea with the new Cowon V5 HD. The Korean manufacturer promises new innovative ways to handle and entertain media with this updated feature of their Cowon series line of products.

South Korea is best known for their PMP (Portable Media Player) and Cowon is the company that is keeping the heritage. Cowon just announced recently the Cowon V5 HD , their latest PMP known to date. The new Cowon V5 HD will sport a large 4.8 inch screen clocked in at 800 x 480 pixels, with overall dimensions of a128 x 82 x 15.7mm.

It is capable of full HD video playback and it will run by the new Windows CE in addition to playing other sort of medias, but also can run some applications as well.The Cowow V5 HD will be able to play H.264 HD video of up to 720p resolution. It also includes and HDMI output that will let you play a handful of HD videos on a larger display. With the new Windows CE OS, users can run a few applications, including a calendar, alarm clock, or even some Flash games. The PMP itself also includes an RSS reader and a T-DMB TV tuner.

Cowon is offering the VH5 in a handful of servings, consumers can choose between 8GB, 16GB and 32GB models. It also has an SD card slot to furthermore expand storage space.

For some people the use of computers have already been a part of our lives that living without them will mean a disaster or worse difficult to live. Luckily for us there are computers that make our lives more meaningful and more blissful. And it is even much good to know that you can carry all that bliss with the new Acer TravelMate series of laptops from Acer, one of the world’s leading laptop manufacturing companies.

The Acer TravelMate laptops more specifically the TravelMate 8371 and 8471 are great companions in you day to day hectic workload. Being unproductive without a computer would be a thing of the past, the Acer TravelMate 8371 promises that staying productive all the time will always be enjoyable and fun all at the same time. The commitment that the Acer TravlMate 8371 brings through is genuine, that’s because it is powered by an Intel Core 2 Duo SU9400 at 1.40 GHZ, 3MB L2 cache, 800MHz FSB processer. It is also equipped with a 2GB DDR3 memory that helps increase performance up to the next level. It also has a whooping 250GB SATA hard drive for those important files you want to keep.

The TravelMate 8371 has a Enhanced Acer Disk Anti-Shock Protection Technology giving you protection to any place you would normally go. The laptop itself only weighs less than 2 kilos giving you more time to carry it around in the workplace.

The TravelMate is ideal for travelling distant places where you can’t find any source of power. The TravelMate is bundled with the Acer PowerSmart Manager that helps ensure long lasting power and productivity by giving you 8 hours of pure undisturbed work.

Laptops like the Acer TravelMate series are a perfect addition to businessmen who are always on the go and wants to ensure productivity all the time.

Ever have that earnest desire to be famous and be seen on TV? Who doesn’t want to be as famous as those actors, actresses and singers that we usually see on the big screen? With the new technologies we have in hand, fame can be yours. It is now your turn to shine and show the world what you’ve got via YOUTUBE. Yes, youtube is the new way of having yourself being watched by millions of people worldwide. Not only does it serve as entertainment but it can also turn to be something profitable if done properly.

Many companies use YouTube as a way to advertise their products and sell online. Missing your favorite TV show is no longer a problem because you can then watch them on YouTube, including music videos of your favorite music artists. YouTube-ing is indeed the easiest way to showcase your talents and get yourself famous in less than an hour only. With a good and interesting video, you can upload it on YouTube and watch how the numbers of viewers rise per minute.

If you’re looking for publicity for yourself or for your group, then YouTube is the best place for you. Just like these amateur bands singing your favorite tunes and uploading them online for the world to hear, they have found their way to the music industry and who knows, you could be just like them too. Over time, you can earn subscribers and soon enough, you might be offered sponsorships!

Here are some sample videos which you can give a try. These YouTbers have gained popularity and subscribers over time with their creativity:

We are all familiar with the famous MAC vs. APPLE wars in the world of advertising. And while these are still popular today, a transformation of sorts has been applied and this started since 2007.

Will it make a difference? One thing that is for sure, the animated characters are sure to be a hit and for the kids who did not appreciate the original version, they are sure to enjoy these ads.

(Source) Pennlive