Energizer Embraces New Mobile Marketing Strategy as the Rock Star Spirit of the Energizer Bunny® Makes Its Way Onto Mobile Devices in the Name of the VH1 Save The Music Foundation
ST. LOUIS /PRNewswire/ — The Energizer Bunny® is drumming and rocking his way onto mobile devices everywhere thanks to a new mobile marketing ad campaign on Apple’s iAd Network. iAd is Apple’s mobile advertising platform, reaching millions of iPad, iPhone and iPod touch users right in their favorite apps. By leveraging iAd, Energizer is reaching new and more relevant audiences to help further awareness of their partnership with the VH1 Save The Music Foundation. Energizer is helping the Foundation restore instrumental music education in America’s public schools with a $250,000 donation, including grants of donated instruments to eight schools in need around the country.






