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Panasonic buys startup Aupeo

Berlin (dpa) – Japanese electronics giant Panasonic has bought music-streaming specialists Aupeo as part of plans to bring web-based music to the car.

The Panasonic Automotive Systems Company of America paid an undisclosed sum for the Berlin-based startup. Founded in 2008, Aupeo offers a service that compiles music according to the user’s taste and streams it to internet-capable hardware.

With the support of the Fraunhofer Institute for Integrated Circuits (IIS), the company developed a technology that can stream music from the internet in full surround sound to a car.

”The developments in networked vehicles are so exciting that we see the future of Aupeo here,” company boss Holger Weiss told dpa.

Panasonic Automotive chief Tom Gebhardt described the German company as an excellent addition to Panasonic’s mobile content offering.

Weiss said the company would continue to be based in the German capital and he described the deal as ”a confirmation of the development of Berlin as a centre for internet services.”

The music streaming market is already quite crowded, with services like Spotify, Simfy, Rdio and Musicload. Streaming audio to cars as they drive looks like being the next big development in the field.