Panasonic, an industry leader in Full HD 3D and HDTV technology announced today the start of an advertising campaign focusing on the company’s innovative, award-winning Full HD 3D VIERA Plasma TVs and the introduction of the Skype on your VIERA personal video conferencing feature which has been added to the VIERACAST internet functionality.

The campaign, created by Panasonic’s agency Arnold Worldwide, reinforces the immersive and lifelike experience consumers get while watching Full HD 3D on Panasonic VIERA Plasma displays. The television commercials also reinforce the reasons why Plasma is considered the best technology for 3D viewing because of its ability to provide Full 1080p resolution to both the left and right eye. The fast-switching phosphors, Infinite Black Panel Pro and dual scanning technology in tandem, provide the great depth and clarity that are vital to the true Full HD 3D TV viewing experience.

The Skype portion of the overall campaign reinforces the benefit of connecting with family and friends through Skype video calls on a large screen TV.

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