You know Slurpee season has officially arrived when the first Super Hero movie tie-in hits 7-Eleven stores. This year Marvel Studios’ IRON MAN 2 starring Robert Downey Jr., makes a return engagement at 7-Eleven in preparation of the theatrical release on May 7, 2010 of the film distributed by Paramount Pictures.
The first IRON MAN movie took 7-Eleven stores by storm in 2008, with customers clamoring to buy collectible cups and boosting Slurpee sales by double digits.
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