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Philips Introduces World’s First Cinema Proportioned LCD TV

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Electronics giant Philips brings a spectacular new update with regards to cinema experience right in the comforts of your home. Philips introduces us to the world’s first cinema-proportioned LCD television dubbed as the “Cinema 21:9.” True to its name, the Cinema 21:9 allows viewers to watch movies in full cinema glory, just like they would do in watching in theaters. Viewers are treated to a full 21:9 aspect ratio and a highly impressive 56” full-HD screen.

With the unique Cinema 21:9, allows viewers to watch movies and television series which takes you up close and real like in the cinemas. No need of going to the cinemas and wait in line for a movie ticket, Cinema 21:9 brings the experience straight in your living room.

“We believe that to really become absorbed in watching a film at home, consumers are looking for a real cinematic viewing experience, so we have launched the world’s first cinema-proportioned TV screen,” said Vidyut Kaul, Philips Electronics’ Country Marketing Manager for Consumer Lifestyle.

The Philips Cinema 21:9 is the fastest LCD in the world today. The Cinema 21:9 boast a refresh rate of 1 millisecond, resulting in a brilliant ultra-smooth rendering of pictures. It both combines crystal clear picture quality courtesy of Philips 2009 Perfect Pixel HD processing engine. The engine itself boasts 500 million pixels per second in processing power with over 2,250 trillion vivid colors all in cutting edge three sided Ambilight Spectra technology.

To top it all, the Cinema 21:9’s has a high definition, 2560x1080p screen that holds 8.3 million pixels that deliver crystal clear and razor sharp images in true high definition goodness. This visual engine allows consumers to play numerous formats from movies, broadcasts and television to video games to be reformatted in 21:9 screens. Furthermore, it also has Wi-Fi enabled support and with its Net-TV feature, it allows viewers to quickly access websites in full definition.

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