Zynga Set to Grow with FarmVille
Zynga, the largest developer of social games, announced the launch of a new farm simulation game, FarmVille, which will allow players to build and grow the farm of their dreams, with the help of their friends.
With this exciting new offering, Zynga brings its leading social game design to the broadest mix of Facebook users yet. FarmVille allows players to build and customize their farm from the very beginnings, plowing the land, and choosing what they want to grow from a large variety of crops such as strawberries, eggplant, wheat and soybeans. The farm is then theirs to cultivate how they choose. Players will also have options to purchase farm animals such as pigs and cows, and compliment your crops with other farm assets such as barns, windmills and greenhouses.
Nurturing the farm is the key to success for players and their network of fellow farmer friends: those who tend their crops diligently will see their farms flourish and their bank accounts swell. Players’ friends are a key element of success in FarmVille.
“We’re really excited about FarmVille. The farm category in social gaming has shown amazing growth over the past couple years, especially in Asia,” said Mark Pincus, CEO and founder of Zynga. “There is something universally appealing about farming which speaks to large, diverse audiences. FarmVille will take what players love about the farm genre, and add a mixture of new and delightful features and design elements that have been so successful for us in our previous games.”
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