Does Sex Really Sell in Graphical Imaging?
Advertisements are everywhere. On magazines, on TV, on billboards, even on the internet. These ads, an enticing combination of pictures and words are scattered all over the world, promising customer satisfaction and less hair fall. Ads are key to a successful business. It is what draws consumers to test their products and to avail of their services.
Ads are persuasive things and they have the power to form ideas and change opinions. And because ads are a dime a dozen, one must make it a point to stand out. There is truth in the saying that sex sells, which is why we keep seeing half-naked to near-naked men and women modeling something totally unrelated to sex. Take for example an ad by Carl’s Jr. Here we have a wholesome fast food joint that delivers good food at affordable prices. And then we see a commercial starring Paris Hilton, notorious for her sex tape, promoting the new Spicy BBQ Six Dollar Burger while lasciviously washing a Bentley in a swimsuit. Not so hot if you have underage kids.
In Australia, a well-known feminine napkin brand irritated locals with their commercial of a beaver going to a beauty parlor, a café, and a beach. The tagline at the end of the commercial says: “For the ultimate care down there”. Obviously, the commercial wasn’t portraying the woodland creature. In the Philippines, a billboard for whiskey was displayed for some time that asked if you’ve tasted a 15 year-old.
According to evolutionary psychologist Geoffrey Miller, sex sells because everything we buy is for the purpose of pleasure or procreation. As consumers, we are motivated because of the promise of sex. Sex is on everybody’s minds and people have physical needs directly connected to their emotional needs. Men buy luxury cars to project power, and women buy make-up to look beautiful. However, no one can say for sure because not everyone is a sex-crazed pervert, but it is a proven fact that when nudity is involved, everybody listens. And buys.
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