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Hate late? Technology can make pizza in less than three minutes

People move fast. Everybody moves with lightning speed as they try to accomplish as many things as they can in a day. Because of the quick pace, the need for convenience rose to match the daily grind. This led to microwavable dinners, convenience stores, instant food, and vending machines. Vending machines are truly the busybody’s best friend because they can be found literally anywhere and products range from napkins to food to drinks. Its disadvantage is that their only products are snacks that don’t need to be heated or cooked. However, in Rome, a vending machine that makes pizza is drawing crowds.

It comes to no surprise that Italy came up with Let’s Pizza, a vending machine that bakes fresh pizza in less than three minutes. Developed by Claudio Torghele, the machine uses infrared rays and technology developed at the University of Bologna with the help of Unilever to knead flour and water into dough, spread it with tomato sauce and toppings and have it prepared in an instant for only four euros. The machine even comes with a window so buyers can watch the 12-inch pie being prepared. Like regular pizza, it comes out in a cardboard box. The machine offers four toppings – cheese and tomato (margherita), bacon, ham, and fresh vegetables, some of the all-time favorites.

Torghele hopes Let’s Pizza will appeal to Europeans as the recession slowly affects Europe. His creations, which are half of the price of regular pizzas could serve as an alternative to restaurant pies. Torghele even said that his products are satisfactory, low cost, and available 24-hours a day. Not bad for a pizza that is not only fresh but fast.

However, chefs view Let’s Pizza negatively. Experts say that pizza cannot be rushed. The dough must be mixed and left for 12 hours, the ingredients kept fresh, and the oven pre-heated to 300 degrees. According to Pino Morelli, the head of the Association of Italian Pizzerias, pizza that comes from a machine is not Italian pizza. He even went further by saying that anyone who wanted to eat real pizza has to go to a pizzeria. He claimed that it might it find a niche overseas, but Italians know real pizza.

Whether or not it is real pizza, people who don’t have the time can only care about its convenience and taste. 11

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  1. Pingback by Fashion and Design World Today » Blog Archive » Self Defends Photo Manipulation of Kelly Clarkson — August 12, 2009 @ 2:22 pm

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