Every graphic designer wants to catch the viewer’s eye. But any professional graphic designer knows that simply catching attention isn’t enough for a good design. Grabbing the viewer’s attention to where it’s supposed to be focused is what a professional graphic designer aims. Below is a list of things to remember and consider in order to achieve a properly-focused design:

The natural movement of the eyes is from the left to the right.
The upper left portion of the page is usually where eyes fixate first and the longest. Viewers will usually look at this portion for several seconds before their eyes explore other areas of the page.
Big eye-catching headlines grab the visitor’s attention first when entering a website. This is most true when a headline is in the upper left corner but still usually true when the headline is in the upper right corner.
Smaller type prompts focus reading. Apply this practice with reservation though since small type is generally an eyesore. Meanwhile, bigger type prompts skimming.
Viewers typically scan all the way down the bottom of the website to check if there’s anything interesting.
Readers usually read the headlines and one-third of the ensuing information after. To hold a reader’s attention, you must catch his attention by his first second into reading.
Navigation features work best when they’re placed on top of the page rather than on the side or the bottom.
When posting articles on your website, stick to a short paragraph structure. Readers often find long paragraphs tiring to read. In the same logic, one column structures are preferred to multiple column structures.
The larger the image, the longer a viewer’s eyes will focus on it.
An area with color that’s off the layout’s tone catches attention to that area.

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