Google Video Ads: Check out the Cavalcade of Cartoons!
Byalung
For sure, a lot of us have heard of the deal where Seth McFarlane was commissioned to do 50 short comedy clips for Google, most of which will be seen in ads all over the web.
Entertaining as they may, it is apparent that they offer another dimension towards what Google is trying to accomplish as far as online ads is concerned.
The show, which will be paid for, McFarlane and Google hope, by embedded ads, will appear in banners Google serves on both its own and independent sites. The notion is that as ads, the videos will reach a larger audience than a website dedicated to the clips. For Google, it’s a way to fill unsold ad inventory and prove the notion of AdSense as a distribution vehicle, after a similar deal with Viacom’s MTV Networks collapsed. And it could also have a long-run benefit for Google. By inserting content into ad banners, Google could be, in essence, retraining users to pay attention to the Web commercials they’ve long learned to ignore.
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