Heinz Pulls the Plug on New Mayo Ad
One thing you have to consider about making advertising productions and commercials is that it should be suitable to all ages. Kids and elders alike spend majority of their time glued on the boob tube and once you show something inappropriate like gay kissing scenes, expect complaints and reactions coming in from all angles.
To people who think broadly, it may be harmless. But let us face it, seeing two men kissing is really something you don’t see everyday and may send the wrong signals towards the youth.
Nigel Dickie, of Heinz UK, said: ‘It is our policy to listen to consumers. We recognise that some consumers raised concerns over the content of the ad and this prompted our decision to withdraw it.
‘The advertisement, part of a short-run campaign, was intended to be humorous and we apologise to anyone who felt offended.’
The advertising watchdog has yet to confirm if it will investigate the Heinz commercial, one of the most complained about commercials this year.
Viewers said it was ‘offensive’, ‘inappropriate’ and ‘unsuitable to be seen by children’, while some parents were angry that they had been forced to explain same-sex relationships to their youngsters who asked them about the ad.
The commercial shows a family scene with a young boy and girl getting ready to go to school.
(Source) Mail Online
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