Another quick and easy way that you can create emphasis in a certain graphic would be through the use of a concept known as isolation. Isolation is pretty simple and if you think about it in purely theoretical terms, it is actually really the same thing as contrast. If you understand contrast well, then isolation is simply contrast with object positioning within the overall graphic.

When you consider a basket of fruit that is seven apples and one orange, the eye is drawn to the orange because of the focal point created through contrast. However, if the orange is turned into an apple, then there is no focal point for the image. If that apple is then moved away from the basket and placed at the other end of the drawing, the focal point returns once again because one apple is isolated from the other seven and that one apple then provides a position contrast which in turn creates the emphasis necessary for a sustained focal point within the image.

Isolation is a particularly useful technique to use in graphic design, because when you are designing banners or logos you can create contrast through positioning in order to create brands that are far more recognizable. In the internet world where information buzzes across a reader’s eyes in seconds, isolation is a great way to make them stop and pay attention.

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